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Why Hiring a Fractional Executive Could Be Your Best Move Yet

One of the biggest benefits of hiring a fractional executive is access to top-tier talent at a fraction of the cost. Let’s face it—recruiting a high-caliber executive can easily drain your budget before they’ve even stepped into the office. With a fractional model, you get access to experienced leaders who’ve “been there, done that,” whether you need help with strategy, fundraising, or product development. Instead of paying a six-figure salary plus benefits, you pay for what you need, when you need it.

Agility and Focus

Another advantage? Agility and focus. Fractional executives typically come in with a laser-focused mandate: to solve specific problems, drive key initiatives, or guide your team through a critical growth phase. They aren’t bogged down by day-to-day operations like a full-time exec might be, which means they can dedicate their time to high-impact work. This approach is particularly valuable for companies in transition—whether that’s launching a new product, entering a new market, or preparing for a major fundraising round.

Immediate Impact

Then there’s the bonus of immediate impact. Since fractional executives tend to be seasoned professionals, they don’t need months of onboarding to start delivering results. They bring fresh perspectives and battle-tested strategies that can energize your team. More importantly, they often have deep networks, which can open doors to investors, partners, and key customers faster than you could on your own.

Reduced Founder Burnout

Additionally, hiring a fractional executive can reduce founder burnout. For many startup leaders, juggling product development, marketing, sales, and operations can quickly become overwhelming. Bringing in a fractional COO or CMO, for example, can offload critical responsibilities and free up the founder’s time to focus on long-term vision and growth. This isn’t just good for business—it’s good for your mental health too.

Building Internal Capability

Finally, fractional executives can help you build internal capability. They’re not just there to do the job but to mentor your team and set up systems and processes that will outlast their tenure. Whether it’s implementing a scalable sales strategy or refining your financial reporting, they often leave behind a stronger, smarter organization.

Growth on Your Terms

In a world where flexibility and efficiency are becoming the currency of success, hiring a fractional executive offers a smart, scalable solution for companies that want to grow without breaking the bank. Whether you need a few months of guidance or ongoing part-time leadership, these executives can bring the expertise, speed, and strategic thinking your business needs to level up—without the full-time baggage. It’s growth on your terms, and that’s a deal any founder can appreciate.

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Fractional Openings

Chief Technology Officer @ Link Health
Chief Technology Officer @ Digthisdeal.com 
Chief Marketing Officer @ Betterengineer
Chief Operations Officer @ Reliable Roofing
Chief Financial Officer @ Wecheer
Chief Financial Officer @ Arkiplan
Chief AI Architect

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Fractional vs Full time: Which Is Right for Your Startup?

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Startup Story

The People Co.

Founded by Nicky Wallace, The People Co. has a unique origin story rooted in adaptability and purpose. After leaving a corporate position to focus on family, Nicky discovered her expertise in recruiting was still in high demand. Clients sought her out for help, leading her to start as a contract recruiter. What began as a simple venture grew organically into a robust HR consultancy. Now rebranded as The People Co., the company reflects its mission: empowering organizations by focusing on their most vital asset—their people.

At its core, The People Co. addresses challenges that extend beyond hiring. They partner with clients to tackle recruitment, enhance the employee experience, identify growth opportunities, and provide tailored HR support to smaller businesses. Recognizing that work-life balance and holistic employee well-being are crucial, The People Co. emphasizes solutions that benefit employees not only from 9-5 but also in their personal lives.

What sets The People Co. apart is its heartfelt mission to empower organizations by putting employees at the center. Nicky and her team draw on deep expertise and personal experience to ensure their approach resonates with both employers and employees. Whether it’s creating an environment where teams thrive or providing resources that support families, their work is about cultivating meaningful, people-first workplace cultures.

The People Co.’s ideal clients are companies that genuinely care about their employees. Nicky and her team thrive on collaborating with organizations eager to foster positive change. These partnerships aim to create opportunities for employees to grow, thrive, and feel valued, which in turn drives the organization’s success.

For budding entrepreneurs, Nicky’s advice is both practical and inspiring. She emphasizes the importance of building a strong network and surrounding yourself with people who complement your skillset. "It's not easy building a business," Nicky says. "You have to have your tribe." Looking back, she acknowledges the value of putting herself out there and connecting with others—a strategy that has played a significant role in her company’s growth.

As The People Co. moves forward, Nicky’s vision remains steadfast: to empower organizations by championing the well-being and growth of their people. It’s a mission that’s as heartfelt as it is essential in today’s world.

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EVENTS

1 Million Cups Des Moines
Frontier Coworking Space
1/15
13137 University Ave Ste 120, Clive, IA
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The Synergy Exchange
1/23
Glen Oaks Country Club
1401 Glen Oaks Dr. West Des Moines
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Park Street Kitchen Bar
2nd Friday of the Month
435 Park St, Des Moines

Ag Innovation Forum & Legislative Reception
1/22
Hilton - Downtown Des Moines
435 Park St, Des Moines
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