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5 Essential Marketing Tools for
New Founders

1. HubSpot

HubSpot provides a comprehensive marketing, sales, and customer relationship management platform that empowers new founders to streamline their business operations. Its integrated suite allows companies to manage leads, track customer interactions, and execute targeted marketing campaigns through an intuitive interface. The platform's free tier makes it particularly attractive for startups looking to build robust marketing infrastructure without significant initial investment.

2. Beehiiv

Beehiiv emerged as a sophisticated newsletter platform specifically designed for content creators and publishers seeking advanced audience engagement tools. The platform goes beyond simple email distribution, offering sophisticated monetization features, detailed audience segmentation, and growth optimization capabilities. Founders can leverage Beehiiv to build, manage, and monetize their email lists with unprecedented ease and analytical depth.(Disclaimer: this newsletter is written on Beehiiv)

3. Google Analytics

Google Analytics remains the gold standard for web traffic and user behavior tracking, providing founders with critical insights into their digital performance. The platform offers comprehensive data visualization, allowing businesses to understand visitor demographics, engagement patterns, conversion rates, and website interactions. Its free version delivers robust analytical capabilities that help founders make data-driven marketing decisions.

4. Canva

Canva revolutionizes graphic design for non-designers by providing an intuitive, template-driven platform for creating professional marketing materials. Founders can rapidly produce social media graphics, presentations, advertisements, and other visual content without requiring advanced design skills. Its extensive library of templates, stock images, and design elements enables quick, high-quality visual communication across multiple marketing channels.

5. Buffer

Buffer simplifies social media management by offering a streamlined scheduling and analytics platform tailored for small teams and emerging brands. The tool allows founders to plan, create, and publish content across multiple social networks from a single dashboard, while providing performance tracking and engagement insights. Its user-friendly interface and cost-effective pricing make it an ideal solution for startups looking to establish a consistent social media presence.

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Fractional Openings

Chief Technology Officer
Chief Technology Officer @ Mobius Ventures
Chief Information Security Officer @ MindTech
Chief Financial Officer @ Pleez
Chief Marketing Officer @ Titan

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5 Reasons a Startup Should Outsource Recruiting

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Startup Story

Melloy Search Group

Melloy Search Group is a leading Midwest search firm specializing in connecting exceptional talent with small to mid-sized businesses, family-owned companies, and private equity portfolio organizations. They focus on critical roles in finance, IT, operations, human resources, sales, marketing, and engineering, delivering tailored solutions to help clients grow.

Founded by Chad Melloy, who brings over 25 years of experience in Recruiting and Human Resources, Melloy Search Group began as McM Search Group five years ago and was recently rebranded to better reflect its growth and values. Chad’s expertise and focus on relationship-driven recruiting have made the firm a trusted partner for businesses across industries.

What sets Chad apart is his white-glove approach to recruiting. Melloy Search Group prioritizes clear communication, rigorous screening, and personalized coaching to ensure candidates align technically, socially, and culturally with their clients. They don’t just fill roles—they build lasting partnerships by supporting clients through every step of the hiring process, including interview preparation and onboarding.

The firm excels at finding both active and passive candidates by leveraging Chad’s deep industry network and specialized tools. As a partner to EOS organizations, Melloy Search Group is dedicated to placing the right candidate in the right role, ensuring long-term success for both clients and candidates.

Chad has focused on creative strategies, including networking, sponsorships, and speaking engagements, to establish the firm’s presence. His advice to entrepreneurs? Embrace the discomfort and enjoy the journey—because when you love what you do, even Mondays become exciting.

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